Many businesses have recognized the importance and value of localization.
The Internet offers unparalleled opportunities to break into new markets, but traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click (PPC) campaigns can offer a quick and cost-effective way to break into new markets and increase brand awareness at the same time.
Target Your Markets
Even if you consider your products or services to have truly global appeal, it can help to focus your efforts on one or two target...
Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like. This happens often enough that I thought I would remind everyone that while research for SEO and PPC can go hand in hand, they’re actually very different.
First, think about what your goals are with each medium. What are you trying to do, and...
The major search engines are focusing on creating the best possible user experience, which means sites that offer relevant information stand to gain the most visibility. Investing in original, quality content creation is essential to SEO success in the current search climate, and the benefits of producing visitor-friendly content go far beyond rankings.
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Using landing pages for your Pay Per Click (PPC) campaigns can result in higher conversion rates and a lower cost-per-click. The goal is to create a closely coupled relationship between the ad and the content of your landing page. This increases the message match for humans (reducing bounce rate) and Google (higher Quality Score and Ad Rank).
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Here are the list of 10 Most Popular SEO Sites.
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New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO.
Download the PDF version of the SEO Moz's Beginner's Guide to SE...
No matter how advanced you are in your link building career, there’s always room to take things to the next level. So if you feel like you’re stuck in a blog commenting rut or you’ve hit an article submission wall, try out any of the following advanced Link Building Techniques to improve your site’s performance:
On-Site Promotions
Fix your internal links - If you aren’t yet maximizing your internal link structure, address these elements before seeking inbound links. Clean up your own house first before you start...
Differences between Search Engine Optimization (SEO) vs Pay Per Click (PPC).
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Where's Google making its money? Here are the list top 20 Most expensive keywords in google adwords advertising program.
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Pay per click (PPC) is an internet advertising model used in
websites, where advertisers pay their host only when the ad is clicked. With
search engines, advertisers typically bid on keyword phrases relevant to their
target market. Content sites commonly charge a fixed price per click rather
than use a bidding system.
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Over the past few days, even as far back as last Friday, I noticed a lot of chatter on a possible Google update. So yesterday, after returning from my family vacation, I emailed Google to confirm that an update was indeed happening. Shortly after receiving my email, they replied that they just confirmed it via Twitter.
Google said they rolled out a minor Panda refresh this past Monday on August 20th. This refresh only impacted less than 1% of search queries according to Google. The previous Panda refresh was a month prior...
I'm proud to say that I've never been responsible for a site that has been punished by any of the Google Panda/Penguin updates.
I've seen my fair share of Google fallout though, usually brought forth by someone after they've seen their traffic tank. They don't know what happened, why, or much less how to fix it.
Truth be told, I'm surprised by how often I've been presented with this scenario. Every single time it's boiled down to using...