My SEO In - SEO Web Tips, Latest Search Engine Optimization News

Have you ever wondered what makes a great website? You know things like content, videos, and images are all important, but there has to be more to it, right? There is! For example, 79% of people scan web pages, so if you don’t know how to make your page optimally scannable, it won’t do well. And that’s just the tip of it… there are a ton of small things you need to do in order to create a high quality website. Here are 10 of...

The Fetch as Google feature in Webmaster Tools provides webmasters with the results of Googlebot attempting to fetch their pages. The server headers and HTML shown are useful to diagnose technical problems and hacking side-effects, but sometimes make double-checking the response hard: Help! What do all of these codes mean? Is this really the same page as I see it in my browser? Where shall we have lunch? We can't help with that last one, but for the rest, we've recently expanded this tool to also show how Googlebot would be...

Although this series is targeted to agencies, it is also relevant to marketers and general users of Google Analytics. This is simply a demonstration of the new interface, and is intended to help locate reports and analysis tools in their new locations, not a guide for deep analysis. The next four sessions in this seven part series will provide analysis techniques to identify opportunities for optimizati...

In recent years, our free Webmaster Tools product has provided roughly 100,000 backlinks when you click the "Download more sample links" button. Until now, we've selected those links primarily by lexicographical order. That meant that for some sites, you didn't get as complete of a picture of the site's backlinks because the link data skewed toward the beginning of the alphabet. Based on feedback from the webmaster community, we're improving how we select these backlinks to give sites a fuller picture of their backlink profile....

I spoke at PubCon 2012 last month in Las Vegas. A couple people have asked for my slides, so here they are: Several of the slides have links to additional information, in case you’re interested. We announced the disavow links tool during my session so that’s what a lot of the slides are abou...

1. Using the same anchor text for all the linksA very common mistake that many people quite often make. I still see a lot of people using the same anchor text while building incoming links to their website. They simply ignore the fact that search engines are looking for natural links and it doesn’t look natural if all the links have the same anchor text. Always try to mix up the anchor texts in your links. You certainly can’t control the anchor text for all of your incoming links. But the ones you do, make sure to utilize...

In my code journeys and programming adventures I’ve encountered many strange foes, and even stranger allies. I’ve identified at least five different kinds of code warriors, some make for wonderful comrades in arms, while others seem to foil my every plan. However they all have their place in the pantheon of software development. Without a healthy mix of these different programming styles you’ll probably find your projects either take...