Our philosophy at Creative Content Experts is that search engine optimization (SEO) and search engine marketing (SEM) require different approaches and time-lines. SEO comes first as you identify keywords and develop on-page content. Then comes SEM as you build links to your site from 3rd party websites.
Search Engine Optimization (SEO)
Search engine optimization is performed on your website by developing or solves a problem for a search engine user. Well written copy on your website starts with relevant keyword selection. Then you develop a page or pages that help search engine users answer a question or solve a problem. Page titles, heading, meta-tags, and the actual copy on the page are all important pieces of the SEO puzzle.
Search Engine Marketing (SEM)
Search engine marketing begins after quality content on your website has been published. You then identify which of the various 3rd party links are most relevant. All 3rd party content should be focus and well-written since search engine users and customers may find this content before they search for you.
I agree, in SEO you have to do many things to get top position in search results but in SEM you just have to pay to search engine to get top position in search results.
SEO Agency Kent
Thanks for a comment....