I spoke at PubCon 2012 last month in Las Vegas. A couple people have asked for my slides, so here they are:
Several of the slides have links to additional information, in case you’re interested. We announced the disavow links tool during my session so that’s what a lot of the slides are abou...
1. Using the same anchor text for all the linksA very common mistake that many people quite often make. I still see a lot of people using the same anchor text while building incoming links to their website. They simply ignore the fact that search engines are looking for natural links and it doesn’t look natural if all the links have the same anchor text. Always try to mix up the anchor texts in your links. You certainly can’t control the anchor text for all of your incoming links. But the ones you do, make sure to utilize...
In my code journeys and programming adventures I’ve encountered many strange foes, and even stranger allies. I’ve identified at least five different kinds of code warriors, some make for wonderful comrades in arms, while others seem to foil my every plan.
However they all have their place in the pantheon of software development. Without a healthy mix of these different programming styles you’ll probably find your projects either take...